In the last few years, consumer electronics manufacturers have placed a greater emphasis on designing products that are "ergonomic", meaning they lend themselves to more physically comfortable long term use that is better for your body.

One of the things that sets Apple apart from its competitors is the quality of its technical support services.

Revenue and profit-wise, Apple has had a few quarters of relatively flat performance, as the company hasn't released quite as many new products this year as tech industry watchers hoped.

In June, Apple unveiled new MacBook Air laptops that included Intel's latest Haswell processor cores, which are particularly notable for the fact that they include high end graphics capabilities built directly into the chip, rather than separately as has traditionally been the case with computer processors.