We all have individual characteristics that set us apart in social situations. Some of us are shy, some are always surrounded by laughing friends and others are more serious and focused on work. But, a new study by tech giant, IMB, suggests that many of these characteristics may also carry over into the digital realm, likening our behavior regarding digital media to a "digital personality."

"Media companies need to engage with consumers based on their digital personalities, if they are going to maintain a sustainable and connected relationship," Saul Berman, IMB's global strategy consulting leader and co-author of the study, said in a statement.

So what type of digital personality do you have? It depends a lot on how often you use digital media.

For example, if you are constantly tweeting (and you've linked your tweets to automatically post to Facebook), uploading pictures on Instagram and chatting with friends across various media all day long on your smartphone, your digital personality could very well be a "social butterfly." According to the study, 15 percent of participants fell into this category.

On the other hand, those that use digital media solely because of its efficiency (your new iPad allows you to send work emails and read reports on the train with ease, you reply via text because it's faster and you shop online for holiday presents to avoid long lines), you are likely an "efficiency expert," as were 41 percent of those surveyed.

If, however, you use your Sony Vaio to access everything from the weather, to last week's episode of Game of Thrones, to social media platforms - all while listening to Spotify, you might just be a "connected maestro." Connected maestros make up about 35 percent of the participants. Of course, if you spend all your time surrounded by this content with little social interaction, you might be a "content king" - which makes up 9 percent of consumers.