Though the prices of certain Apple products have dropped in recent years, the brand as a whole is known for providing high-quality devices at a substantial cost.
Last week, the Wall Street Journal reported that higher-ups at online travel company Orbitz were operating on the assumption that the owner of an Apple Macbook Air had more money to spend across the board. According to the news outlet, the company has started showing different results for different devices, based on research showing that Mac users spent up to 30 percent more on accommodation than PC-toting travelers.
A representative from Orbitz told the source that, while it is starting to toy with predicting travel preferences based on lifestyle data, the company isn't actively cheating customers in the process. An executive informed the newspaper that the travel website doesn't list different costs for the same products, and that all users can choose to display their results according to price.
The article included more statistics on the spending habits of Apple owners, revealing that the majority of tablet users - who, at this point, mostly own iPads - spent more on online orders than those who owned Toshiba or Samsung laptops.
Although tablets are becoming more commonplace in homes and offices across the country, the devices themselves may still be considered a luxury to many. If the Microsoft Surface or Google Nexus succeed in the market, spending habits may not fall as cleanly along brand lines.
Though other companies will undoubtedly follow Orbitz' lead in lifestyle predictions, there are ways to bypass their methods (especially if they're as publicized), so anyone looking for a new device should feel free to purchase it at PortableOne.