In terms of stock prices, 2012 was an undeniably landmark year for Apple. The company reached a new market cap that surpassed Microsoft's previous record, and it was designated as the most valuable company in the world. It seems natural, therefore, that some of the foremost investors in the world would want to speak with the company's CEO, Tim Cook, about his multiple achievements during his first full year at the helm of the company, and gain some insight as to the health of the business right now. 

And as the keynote interview at the recent Goldman Sachs Conference, he gave these financial professionals the opportunity they've been craving. Cook spoke about the strengths of the company in addition to giving some insight into the internal operations at Apple, something that his predecessor Steve Jobs was much more secretive about. 

And although he didn't give any direct confirmation, Cook told the crowd that the culture of innovation at Apple is a part of its DNA, and that it's never been stronger than it is right now. This statement serves to indicate that the engineers are hard at work on some project that will likely be announced in the coming year, speculation of an Apple watch or a possible complete redesign of the Apple TV are mounting, but nothing has been confirmed. 

Overall, the man at the head of Apple seemed poised and ready to answer questions, and he provided fanatics with some things to think about. But many people want their Apple MacBook Air or iPad mini to be just a little bit more powerful, and that's where we come in. Here at PortableOne, our expert technicians can customize almost any device. Call us today if you're in need of an upgrade.