Earlier today, popular video streaming subscription service Netflix updated its United States-based website to include new social media developments. Since 2011, those who used the service from other countries could see what their Facebook friends were watching, and the opportunity to share a title that they enjoy with their friends list.
However, U.S. law prevented the same access from being open to customers in the 50 states. After CEO Reed Hastings took a trip to the nation's capital and asked congress to change the laws concerning deals like this one, the law was eventually changed. And today, the company announced in a press release that it would begin adding social engagement to the Netflix pages of its 27 million American customers by the end of the week.
Now, it won't just be possible to watch a movie or favorite television program right from your customized laptop or iPad mini, but now you can comment about your favorite show on Facebook right through the app as well.
This is just one part of Netflix's major expansion that has helped helped it expand its operations and revenue this year. Additionally, the subscription service has started adding its own shows, further causing a number of viewers to believe that they might not need to pay for cable anymore.
And Hastings said in a January interview that the social involvement will make the company even more valuable, "Social is going to be everything," he told the reporters. "Our kids are way more social than us; their kids will be way more social than them. You tell your friends about what you watch and they'll watch much more of what we offer."
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