Wednesday, January 22nd marks the 30th anniversary of one of the most iconic ads to ever air on television: Apple's "1984" Super Bowl spot that introduced the world to the very first Macintosh computer. Directed by Ridley Scott - already a successful movie director by the time it aired - insiders initially thought the advertisement would be a total flop.

In his new book, "The Insanity of Advertising," Apple ad account manager Fred Goldberg writes that when the first cut of the promotional spot was sent for market testing, it came back with the news that it was one of the least effective commercials the test group had ever seen. There is a 43 point scale used to predict how well an ad will do its job, with an average score being 29. When it was first released to be tested, the "1984" spot received a five. Goldberg chose not to show his bosses the news and released the ad anyway, and it has since become one of the most widely recognized commercials in history.

Apple CEO Steve Jobs was instrumental in creating the look and feel of the entire piece. According to Goldberg, the creative team wanted the commercial to have a futuristic look, such as the one seen in Ridley Scott's 1982 science-fiction movie "Blade Runner." Looking forward to the future - and the instrumental role Apple would have in it - was the message that the company was trying to sell with this ad. The commercial was based on George Orwell's classic novel "1984" and was used specifically because Jobs wanted consumers to have a deeply visceral reaction.

Thirty years later, Apple is on top of the technology world. Shopping with PortableOne opens you up to an extensive line of Apple devices, whether you are interested in buying a laptop or are simply looking for some product accessories.