Most members of the tech community attribute the beginning of Apple's meteoric rise to the top of the industry to the iPod. Before everyone began wearing those iconic white earbuds everywhere they went, Apple was, at best, a company on the fringe. But the iPod solved the problem of mobile music like nothing else before it. Playing your favorite track, album or artist was simple for anyone with an iPod, as was buying the latest song or album to become popular

That's Dave Wiskus's argument in a recent article he wrote for Macworld. He uses the iPod as his central example of what Apple does correctly. The commitment to superior design at this tech company stretches far beyond their attractive products. The software is also intuitive, giving its users the options that they want, where they expect to find them. It's simple. 

Wickus tells his readers that this design mentality extends to Apple's product line as well. Consumers are not overwhelmed by specs while looking for their favorite devices, but rather, get to physically touch them. Shopping at an Apple Store isn't overwhelming, it's fun. 

He goes on to say that aesthetic beauty is really only a small part of the overwhelming success of this Cupertino, California-based corporation recently. It's the fact that the designers will make decisions on behalf of their users. But Wickus is careful to say that this doesn't mean that Apple users are dumb. Rather, they're smart enough to know that technology is more useful when you don't have to think about using it. 

"It turns out," he says, "that the real secret to making computers usable is to make them disappear."

Here at PortableOne, we know the value of an intuitive Apple operating system. But it you're looking to add a little bit more power to the inside, we can set you up with a great customized laptop that can do everything you need it to.