Today, Apple got some confirmation on an already widely held belief: in terms of customer satisfaction, the company continues to deliver the very best products. From their extremely user-friendly interface to their beautiful designs and the Apple Care Plus extended warranty, it's no wonder that the iPhone has received the JD Power and Associates award for customer satisfaction in the category of smartphones for the ninth time in a row.
The undeniably popular smartphone has ranked in every study conducted by the consumer research firm since it was released, according to a statement from Apple. The survey considers numerous aspects of a particular device, and awards them points based on each one. Out of 1,000 possible points, the iPhone received 855 - scoring highly for ease of use and appealing design - and beating out all of the competition.
Unsurprising as well for any true Apple groupie is that the company's main rival in the smartphone market right now, Samsung, didn't even take home second place, proving that the folks from Cupertino have a fairly significant hold on the market as far as high-end smartphones are concerned.
And with a full line of products that includes some of the best tablets on the market in the iPad and iPad mini, most of us could have predicted this win. The folks at Apple are undoubtedly celebrating another high ranking in this important category. Measures like this one help consumers to make a decision not just on tech specs, but also on which product they are most likely to be happy with for a long time.
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