According to a new report from the National Purchase Diary (NPD), a leading market research company, Apple is showing massive gains in its United States market share. In the fourth quarter of 2013, iPhone ownership in the country rose to 42 percent, up from 35 percent in the same quarter a year ago. The success of Apple in the U.S. is particularly important for the company, as it is the biggest market of its products across the globe.
Apple is the fastest-growing technology company in the U.S., easily trumping second-place Samsung for most improvement. Samsung rose from 22 to 26 percent ownership in the same time period. The only other manufacturer to increase their market share on a year-to-year basis was LG, though its gain was tiny in comparison. All other top companies showed a decline, based on its estimates from a survey of more than 5,000 United States consumers that are over 18-years-old.
But NPD is not the only company that has Apple in such a positive light. Last month, ComScore estimated that Apple had a 41 percent share of the installed base of smartphones in the country, with Samsung again coming in second place with just over 24 percent. But such good news for the company certainly comes as no surprise to industry experts, many of whom are projecting that Apple will only continue to expand its market share over the next few years.
When you shop with PortableOne, you are going to have a wide selection of Apple's increasingly popular, market-dominating products to choose from. Whether you are interested in buying a laptop or protection features like AppleCare, we will have what you are looking for.