When Tim Cook and his team launched the 13-inch version of the Retina MacBook Pro this fall, it was met with rave reviews. Despite its compact size, the laptop packs a lot of power, and the Retina display made its already crystal-clear graphics even better. The machine was seen instantaneously as a tool that would be perfect for filmmakers or graphic artists who might need to do some work on the go. 

And now, that premium performance is available at a lower price. After just a few months on the market, Apple executives have made the decision to lower the price of the laptop from $1,699 to a more affordable $1,499. This means that fantastic customized laptops from Apple will be even more accessible to those who need them. 

And that's not all. Apple actually upgraded the processor on this excellent machine so that it's faster than ever. Though the excellent quality of this line of computers will remain the same, the lower prices mean that more users will be able to afford such world-class technology. 

Additionally, the 15-inch Retina MacBook Pros got slight upgrades in speed as well, while the price remained the same, and a customized MacBook Air is now available starting at $1,399. 

This is in line with the statement Cook made at the Goldman Sachs Conference earlier in the week, indicating that Apple will accept lower profit margins for a more competitive place in the market, especially as many consumers are foregoing laptops altogether for tablets like the iPad and iPad mini. 

The reduction in price is great news for consumers who have always wanted to customize a laptop from Apple, but haven't been able to scrape the funds together just yet. Speak to one of our expert technicians today about how to get started on building the best computer you've ever used.