The rumors of Apple moving into the television market have been picking up steam over the last few months, but now a new layer to the story is beginning to emerge. According to a new report from The Wall Street Journal, Apple is in very preliminary talks with cable giant Comcast about being able to steam content to its newest Apple TV, which is currently in development.

The report details what a potential agreement between the two companies would look like. Apple would create and install a set-top box on its televisions, which would allow it to completely bypass the normal congestion that Comcast experiences with its broadband services, allowing both companies to provide smooth video to its customers. This deal would essentially mean that Comcast will provide special treatment to Apple consumers, so they can avoid the inconveniences that normally come with streaming content from the internet.

The new system would allow those who own an Apple TV to stream live and on-demand programming that is stored in its cloud servers. This deal would be similar to the one that Netflix recently struck with Comcast, where the video-streaming service is prioritized over other content on Comcast systems. The Apple deal with Netflix will be more far reaching, with many experts believing it will usher in a new era of cooperation between technology companies and companies that provide cable television.

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