According to new insider reports, Apple has acquired the social app Spotsetter. Although neither company has made any public announcements regarding the app, which was founded in 2011, various sources indicate that Apple will incorporate it into the newer generations of its Maps system.

Spotsetter is an app that focuses on providing personalized recommendations for its users. The feature uses the social media information on a person's phone - Twitter, Facebook, etc. - to determine where an individual would like to go based on past interests and places where they have spent time. You can get your own recommendations for dinner or other activities for a night out at the touch of a button, helping your decision making.

The inclusion of this technology would allow Apple's Maps smartphone feature to better compete against Google Maps. The service from Google does not provide targeted information based on social data, which will give Apple a huge leg up on their main competitor. Not only will Apple be able to increase the functionality of their map system, but there is potential room for growth in the other services that they offer with this new technology.

"This could be a sign that Apple will become more social, which is a technology they have struggled to master," Brian Blau, an industry analyst with Gartner, told InfoWorld. "Adding context to maps will make them more useful and more interesting, as people will start to use maps for not only general navigation, but they can use maps as a primary search tool."

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