As one of the most profitable companies in the world, all it's no surprise that all eyes seem to be on Apple all the time. The company, based in Cupertino, California has developed a name for itself for creating user-friendly devices that are beautiful and technologically powerful.

It's no secret that Apple has developed a dedicated fan base. These enthusiasts love to talk everything Mac, and always have their iPhone in their pocket. If you know an Apple fanatic, you know that you can turn to them for their extensive knowledge on the latest apps and the coolest accessories for Apple products

Earlier this week, Apple fanatics were thrilled to hear that an update of Apple TV would enable the set-top-box to connect to a Bluetooth keyboard.

Between the unfathomable amount of cash in their bank account, the ubiquity of iPhones and iPads and the fact that late CEO Steve Jobs has developed somewhat of a cult following, it's not surprising that many American journalists are wondering just what is so appealing about Apple.