Updating software can be confusing and time-consuming, particularly for employees that are not extremely knowledgeable about computers.

Instagram, the popular mobile photo application, has been gaining a lot of press recently after it was purchased by Facebook last week for $1 billion. Unfortunately, digital scammers often take advantage of such hype, and Instagram is no exception.

A new study by tech giant, IMB, suggests that many of these characteristics may also carry over into the digital realm, likening our behavior regarding digital media to a "digital personality."

If your company is looking to invest in mobile technology and applications, there's more to consider than just the usability of the end product.