What we have learned from Apple’s “Let Us Loop You In” event

Yesterday, March 21st, Apple has taken the stage of the Town Hall in Cupertino, for the last time. The Town Hall has been the home of many unveilings, including historical ones like the iPod’s, and the App Store.

One has to wonder whether the announcements made yesterday were strangely coincidental in connection with some of the elements from Apple’s announcements, that somehow take Apple back to its roots... and looped us in.

Just like in a loop, we are back where we started, with the iPhone, in its original 4-inch form factor, now powered by a A9 processor, and hardware that makes it, as Tim Cook put it, the most powerful 4-inch iPhone ever made.

The iPad is back to its roots, with a familiar form factor matching the original iPad, even with its Pro embodiment and new pricing model, starting at $599, with a new configuration, as predicted, offering 256GB of solid state storage, as well as all the advances and innovations introduced in its 12.9 inch version.

The announcements in regard to the Apple Watch may have been a little underwhelming, as some have pointed out, but in this case, it was expected. The Apple Watch is a product that is not likely to change very much until perhaps 2017-2018, at least not substantially.

With that said, while some have commented about yesterday’s event as not being as exciting as other events, we have to disagree for two reasons:

First of all, Apple has every reason to keep consumers and the press wanting more, as there will be plenty more as soon as the Apple Campus 2 is complete, and that date seems to be approaching rather fast, considering that yesterday’s keynote was officially the last to be held at the Town Hall.

Second of all, March events were never never historically groundbreaking news, with big Mac announcements and other important products typically announced either in the middle of Summer, or towards the end of the year, before the holidays, as it happened with the 2015 iMac Retina 5K, and the iPad Pro. Occasionally, as it happened with the 12 inch MacBook, Apple has made early announcements, with reference to the new MacBook, in April 2015, for instance, but early announcements are usually justified by other factors, such as concurrent timelines.

A big part of the event included software updates, such as iOS 9.3, bringing Night Shift and password-protection for Notes, to consumers. Apple Mac OS X 10.11.4 has also been revealed, as well as a number of new features on tvOS, such as improved integration of Siri in Apple TV, to enable the virtual assistant to let users dictate text using their voice, to type anything, including logins and passwords.