The tide is turning against Apple, as Microsoft is courting creative professionals
In the wake of the last two consecutive keynotes hosted by Microsoft and Apple, it almost feels like a leap-year miracle just happened. For the first time, Microsoft has managed to turn more heads than Apple, towards something so unique and unexpected, that it’s causing creative professionals traditionally biased towards Macs, to consider crossing over to Windows 10.
The Surface Studio is a very expensive, and yet very alluring device, but most importantly, it’s a desktop PC in its own right, reinvented for a world where touchscreens reign supreme.
Conversely, Apple has released what is for all intents and purposes one of the best looking laptops in a very long time, and yet little else to appeal to a category of users that Microsoft has started investing on, very early in the game.
When it comes with creative professionals, Microsoft has worked extensively to design products that would appeal to artists, designers, drafters, and engineers, among a small fraction of applicable categories, with products like Surface Book, Surface Pro, and ultimately the 28 inch Surface Studio desktop PC, all powered by Windows 10, and all supportive of Windows Ink technology, voice controls, and some pretty amazing hardware specs and graphic capabilities. Lest we forget that Surface Book was the first Surface device to house a discrete NVIDIA GPU, bestowing Microsoft very first laptop with graphic capabilities unmatched in other comparably priced devices.
As of the Microsoft event, it seems that the tide is, at least temporarily, turning in Microsoft’s favor, with quite possibly a promising 2017 in regard to future devices designed for content creators and digital artists.
Is Apple still interested in appealing to creatives? That’s a good question. With no significant focus towards high-performance graphic capabilities, with the exception of AMD Polaris architecture’s inclusion in the new MacBooks, it seems that Apple is still showing little interest towards emerging markets like virtual reality and augmented reality. With that said, the fact that Apple has gone as far an introducing something so unique as the OLED Touch Bar in a laptop may be a sign that the tide may turn again.
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