Apple and Microsoft may have diversified over decades of learning about new emerging markets and pushing the boundaries of consumer tech, but one thing that both companies will never stop fighting for, with incessant, and relentless passion, is winning over power users.

Come 2018, one would think that the old diatribe between Mac and PC users should be a thing of the past, but it’s anything but, and sadly, due to a very important reason.

Make no mistake, Apple is fully aware of VR. The Cupertino tech giant may have seem a little out of touch with this latest trend, especially considering how far Windows 10 PCs have gone to fulfill the hefty requirements of early VR headsets, but Apple has proven time and time again that the long game pays off, and poise should never be mistaken with indifference.

Sure, it has the specs to blow the current iMac out of the water, but how will it compare to the new 2017 iMac. Apple never talks about future product releases, but Tim certainly must have taken notice when the Studio was launched. Microsoft fired a direct shot across Apple's bow...