Need to Hire a Digital Marketing Agency? Here's What to Look For
If you understand the importance of digital marketing but don’t know your SEO from your ROI or landing page from your bounce rate, you are not alone. Technology rules the world and is the number one resource for driving business and increasing revenue. However, you can be forgiven for feeling a little overwhelmed by all the technical terminology and detail involved in digital marketing. How can you utilize the benefits of marketing without having to learn an entirely new lingo language?
You could enlist the help of an agency that specializes in all things digital; that is, they are professional marketers that do this every day and understand how to get the best results and drive your business forward. If you decide to invest in an agency’s service, how can you find the right one for your business?
Reputation
When embarking on your agency search, look for independent reviews and comments on their social media sites or LinkedIn. A good reputable company will be very transparent, and this will be reflected in their online presence. They should have a user-friendly website with clear details about how to contact them, and a top rated digital marketing agency will have evidence of brands they have worked with. They should have a blog section, and their website should be up to date and fresh.
Industry experience
Some agencies promise results regardless of what industry you’re in. However, if you do enough research and reach out to enough contacts, it’s likely you will find an agency that specializes in marketing for your specific target market. When discussing marketing options, you can ask them if they have had success with a conversion goal that is similar to yours, then you will have some actual data to consider. Most companies are happy to share previous results.
The digital marketing industry is competitive so always ensure that the individuals you choose to create your campaign are highly trained and certified to deliver an excellent service that will be a great asset to your business.
Comprehensive knowledge
As mentioned earlier, understanding the terminology used in digital marketing can be challenging. It’s worth spending some time looking into the terms used and what each one means before choosing an agency, that way, you can ask clear and concise questions, which will help you identify if the company has the skills and knowledge required to get the job done. Don’t assume because an agency is big, it means they’re the best. Many large agencies only have a few fully qualified experts but many junior employees, so be sure to check who will be running your campaign before parting with your money. It’s likely a smaller company will all be experts so you will receive a better service.
One crucial way to check a reputable company is by looking at how they rank for SEO. If they aren’t amongst the first few listings, you may conclude they aren’t good at what they do; not necessarily! So many marketing agencies are competing for ranking. Some may use spam tactics which is essentially a ‘style over content’ approach. The best way to find out about a company is through engagement with them and a thorough examination of their background and website.
I’m sure equipped with the right mindset; you will make the best choice of marketing company for your needs and acknowledge is is an asset to your brand.